XYZ-Draft2

You’ve got to spend money to make money.

That’s what they say, right? And yet, for some small business owners, a generous marketing budget just isn’t in the cards.

You can skimp on marketing, but I’m willing to bet you haven’t considered something that you should be thinking about…

And that’s the lifetime value of each loyal customer you attract with your marketing campaigns.

You know that it costs more to attract a new customer than it does to retain an existing one – but how much can you really afford to spend to attract a new customer?

Knowing the lifetime value of your customers is the key to creating a workable budget for marketing. That number should dictate how much you spend. Spend too much and you’re losing money in the long run. Spend too little – and you’re missing out on an opportunity to grow your business.

How to Calculate Your Lifetime Customer Value

Don’t know how to calculate the lifetime value of your customers? Here’s a simple, five-step process to get to the number you need.
  1. Start with your company’s total revenue in the past year and divide it by the total number of purchases in the same period. The resulting number is your average purchase value.
  2. Next, take your total number of purchases in the past year and divide it by the number of unique customers who made purchases. The resulting number is your average purchase frequency rate. (Note: if you make a log of cash sales and don’t request an email, then this number may not be accurate.)
  3. Take your average purchase value and subtract the average purchase frequency rate from it. That gives you the customer value per year.
  4. Calculate the average number of years a customer continues to buy from you. If you’ve been tracking unique purchases this shouldn’t be difficult. This number is the average customer lifespan.
  5. Now, multiply the customer value by the average customer lifespan to get the lifetime value of your customer.
Let’s look at an example. Here are your raw numbers:
  • $100,000 in annual revenue
  • 250 purchases
  • 150 unique customers
Your average purchase value would be $400. You would then take that number and divide it by 150 to get your average purchase frequency rate, which is 2.67.

Next, you would subtract your average purchase frequency rate from your average purchase value to get $397.33, your customer value per year. If you keep your customers, on average, for 10 years, your customer lifetime value would be $3,973.30.

That’s a very simple example but it illustrates the point. This business has a lifetime customer value of nearly $4,000.

How to use Customer Lifetime Value in Marketing

You know your customer lifetime value – now what?

The short answer is that you’ve got a piece of information that can help you attract more customers and make better use of your marketing budget.

But… what does that mean in practical terms? Here are some actionable ways to use your CLV to your advantage in marketing.

Identify Your Most Profitable Customers

If you’ve been tracking unique customer data, then it’s worth your time to crunch the numbers and learn about who your most valuable customers are.

For example, you might look at your LCV by:

  • Age
  • Gender
  • Race
  • Location
  • Income
These basic demographics can help you do a better job of targeting your marketing campaigns to the people who are most likely to be profitable to you in the long run.

Identify Your Most Profitable Marketing Channel.

You should also calculate your most profitable marketing channel based on the number of new customers you acquire.

Perhaps you have been running marketing campaigns on:

  • Facebook
  • Instagram
  • Google AdWords
  • Pinterest
Crunching the numbers might reveal that your spending on Google AdWords is earning you a significantly lower return than your Facebook advertising. Knowing that can help you take the next step.

Increase Your New Customer Acquisition Spending

It costs more to attract new customers than to retain existing ones, but once you know your LCV, you may discover that your new customer acquisition spending is on the low side.

You don’t need to send your spending through the roof. However, you can and should look at what you’re spending compared to the LCV you’ve calculated. If you’re spending only a tiny fraction of the LCV to acquire a new customer, it may be worthwhile to spend a bit more in that area going forward.

Allocate Your Marketing Budget to Maximize Customer Value

Your lifetime customer value might not be as high as you want it to be. The good news is that there are things you can do to increase it.

For example, say that you have learned that the people who follow you on Facebook are your most engaged and profitable customers. That’s great information to have.

Instead of sinking money into something that might not be getting you a big return, you can allocate more of your marketing budget to Facebook. Some of it may go toward attracting new customers, but you should also spend some time trying to get existing customers to buy more frequently and spend more money.

One way to do that is to offer return customers discounts or to create a loyalty program. If you can inspire your existing customers to buy more often, then you’ll be driving up your LCV every time they do.

At the same time, incentivizing your existing customers may also attract new customers to your business. You can encourage your followers to invite their friends to your page or allow them to share a discount code or coupon with their friends.

Your Customers Are Valuable

Every customer you have contributes to your company’s success and profitability. Understanding just how much each customer is worth to you can help you do a better job of attracting new customers, increasing their lifetime value, and maximizing your profits.

Why You Should be Doing SMS Marketing Right Now

What does your marketing mix include?

If you’re like most local businesses, you’re probably doing a mix of online and offline marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper. Perhaps you’ve even targeted mobile customers by using Facebook’s “Call Now” button on your ads.

But guess what? There’s one thing that you’re probably not doing that could help you connect with customers when they’re most likely to engage with your business. And you might not even have considered it.

I’m talking about SMS messaging, more commonly known as text messaging.

More than 2.5 billion people worldwide own a smartphone that’s capable of text messaging.

That’s a staggering number – and it begs the question:

Why aren’t more small businesses using text messaging for marketing?

Texting by the Numbers

Text messaging has the potential to be a marketing superstar for your business. To get an idea of just how effective it can be, check out these statistics:

  • 89% of people always have their smartphone accessible
  • 97% of Americans text at least once a day
  • Texting is the #1 communication method used by people under 50 years old
  • 82% of text messages are read within 5 minutes of receipt

That last statistic is particularly important, especially when you consider that consumers open only about 25% of the emails they receive.

People send and receive text messages. They give them priority over other communication, and they spend more time texting than they do talking on their phones.

In other words, text messaging is arguably the best way to ensure that the people in your target audience read what you send them.

Advantages of SMS Marketing

You know people are likely to read your text messages – but what are the other advantages of incorporating text messages into your marketing mix? Here are five that I think are key:
  1. You can track SMS messages the same way you would any other marketing campaign using web-based tools like SlickText.
  2. You can collect data about your text list by creating interactive content that allows them to reply to your messages quickly and easily.
  3. Text messaging provides nearly instantaneous results and stats for you to use to fine-tune your campaigns.
  4. Text messaging can be casual and personalized with direct language and even emoji to build a relationship with the people you text.
  5. Text messages are a great way to connect with your audience when they’re most likely to be in your area or in the market for what you’re selling.
A good example of time-sensitive text messaging might be a restaurant or bar texting out a Happy Hour coupon at about the time most people are getting out of work. They might be planning to head out for a drink or a bite anyway, and you can provide them with a nudge to choose your establishment over others in the area.

How to Get Subscribers for Your SMS List

By law, you cannot send a text message to anyone who has not signed up for your list. That means that you must find ways to attract new subscribers. Here are some helpful suggestions to get started.

The first and potentially easiest way to find new subscribers is to add a mobile field to your existing opt-in form on your website. You can include a message letting people know that if they choose to provide you with a cell phone number, they’re agreeing to receive text messages from you.

Another option is to promote your SMS list in-store with large print posters, flyers and other print media encouraging your customers to sign up for exclusive discounts & offers. Make sure to mention what some of those exclusive offers might be.

You may also want to send out an email to your current email list and give your subscribers a link to sign up to receive text messages from you. Here again, it’s a good idea to tempt them by letting them know you’ll be sending out special coupons and deals via text message.

Using these methods, it shouldn’t take you very long to build up a sizable SMS messaging list.

Tips for Successful SMS Messaging Campaigns

Text message marketing has a lot in common with other forms of marketing. To be successful, you must conceptualize a strong campaign based on your knowledge of your subscribers, create compelling content, and track your results. Here are some tips that may help you.
Understand your audience. You may want to create a quick survey for your email list or social media followers to find out what kind of content they would like to receive via text message.

Keep your messages short and sweet. People are more likely to read your messages if they’re brief and compelling. A good rule of thumb is to make them about the same length as a Tweet – no more than 280 characters.

Offer mobile-exclusive deals to your subscribers. These might include exclusive coupons, discounts, and sales, especially for your mobile customers.

Use casual language that speaks directly to the recipient. Most important, use “you” and “your,” which underscore that the exclusivity of your list and make customers feel valued.

Don’t be afraid to bring some humor into your texts. It’s a casual form of communication and people like to laugh – but of course, keep it PG-rated and steer away from controversial topics.

Add a few emoji to your texts. People use them in their personal texts and they can add personality and fun to your marketing campaign.

Track your results and tweak your campaigns as needed.

Some text messaging providers try to include SlickText, SumoText, and SimpleTexting. You want a provider with affordable prices, an intuitive dashboard, and great analytics.

Conclusion

The bottom line is that if you’re not using SMS messaging to reach your audience, you’re missing out on a chance to build brand loyalty and increase your sales. Text messages are inexpensive to send and easy to write – and they can help you grow your business.

How Micro Moments Can Help You Attract New Customers

Right now, potential customers are online looking for your business. And you might be missing them.

Scary thought, isn’t it?

Let’s face it, there’s a ton of content out there. It can be hard to find what you’re searching for – and if the content you’re producing isn’t providing what the people in your target audience need when they need it, then they’re likely to end up with one of your competitors.

The answer? Understand the moments when customers pick up their phones to look for your business and craft content that gives it to them.

One way is to use what Google has coined Micro Moments, I.E. “the Customer Journey.” What are they and how can you use them to find new customers? Here’s what you need to know.

What is a Micro Moment?

Google coined the term Micro Moment to respond to what they saw as a growing trend. You already know that most consumers in the US are tethered to their smartphones 24 hours a day. But they’re more intensely engaged at some moments than at others.

A Micro Moment is a moment when a consumer is intent on finding something. They want a quick answer or solution. Google identifies them as:

In other words, a Micro Moment is a moment when a consumer is ripe to learn, experience, and buy things. It’s the ideal time to capture a new customer because they’re already in the right mindset to engage with your content.

There are some interesting statistics to back up the importance of Micro Moments. For example:

  • 91% of smart phone users look up information on their phones while they’re in the middle of a task
  • 82% of consumers consult their phones while they’re in a store – and of those, 20% buy something other than what they originally intended to buy
  • 69% of online consumers say that the quality, relevance, and timing of the content they find affects their opinion of a brand (and their purchase habits)
It’s clear that there’s a benefit to Micro Moment marketing. It’s about capturing the attention of people in your area who are seeking the products or services you’re selling. The trick, of course, is knowing how and when to capture your audience’s attention at those key moments.

What You Need for Micro Moment Marketing

Gathering information about customers is important for every business. You might have a small business with only one location, but you still need to understand who your customers are and how to use the data you collect to your advantage.

Some of the data to collect includes:

  • How your customers find your business and why they decided to buy from you
  • Where and how they prefer to make purchases
  • How they prefer to pay for their purchases
  • What things matter the most to them when making online purchases

For example, 53% of visitors will abandon a mobile site if it takes more than three seconds to load. That’s not much time – and if your site is slow, then you could be losing customers without realizing it.

You also need to understand how customers typically approach buying a product like yours. What information do they need? Where are they likely to go to get it? And – most importantly – how can you capitalize on their habits to draw them in?

Micro Moment Best Practices

There are some simple things you can do to engage your target audience in any one of more than 100 Micro Moments they experience each day.

Let’s start with Google’s definition of a Micro Moment. During a Micro Moment, customers want to know something, do something, go somewhere, or buy something. What that means is, in order to capture their attention, your business must:

  • Be there, meaning that you must have content that’s easily accessible and directly related to the information the people in your target audience want during a Micro Moment
  • Be useful, meaning that your Micro Moment content must provide a relevant digital experience that provides a potential customer with the information they want – and the means to act on it
  • Be accountable, meaning that you must provide a seamless customer experience that makes it easy for customers to buy from you across all channels
How to do all three? Well, here are some suggestions:
Conduct a customer survey using email or social media to get a better idea of the kind of content your customers need to buy from you.

Identify crucial points in your sales funnel, so you can capitalize on them. Here, I’m talking about the moment when a customer realizes that they need what you’re selling or that they have a problem that your product or service can solve.

Craft content that responds directly to those crucial points, providing customers with compelling content that’s both relevant and actionable.

Include in every piece of content a clear call to action that will direct your customer to your business or provide them with a phone number or a link to your website. (The key is to provide them with a way to take immediate action!)

Create your Micro Moment content and refine it until it’s giving you the return on investment that you need.

The most essential part of this process is knowing when your customers are likely to experience a Micro Moment. It might be when they’re making dinner plans or trying to get their kids ready to go back to school. The more information you have, the better able you will be to capture their attention and convert those Micro Moments into sales.

Micro Moments Are Fleeting

The human attention span might be shrinking, but that just means that you have new opportunities to engage with your customers in a way that’s most useful to them – and most profitable to you. Taking the time to understand Micro Moments can help you attract new customers at the point when they are most ready to buy from you.

5 Ways to Use Artificial Intelligence to Increase Your Sales

The robots are coming for your business.

Okay, that might be a slight exaggeration, but the truth is that in recent years, artificial intelligence has become more sophisticated than ever before.

And while you might think that investing in AI is for huge companies with huge budgets, the truth is that AI is more affordable – and more versatile – than you might think.

Artificial intelligence, if programmed and used properly, can help you increase your sales, enhance your customers’ experience, and manage your business more effectively. Here are 5 things you can do with artificial intelligence starting now.

#1: Expand Your Customer Service

There’s no denying that there’s a link between customer service and sales. Customers who are happy with your service are more likely to buy from you again. They’re also likely to recommend you to their friends.

Adding a simple customer service chatbot to your website can do a great deal to improve service. It can:

  • Provide customers with the immediate response they want when they have a problem
  • Redirect customers to self-service options they might not be able to find on their own
  • Let customers know that you care about them and their needs

What if you don’t know how to program a chatbot? Not to worry. Even if you don’t have the budget to hire a programmer, there are “build-a-bot” programs online that you can use to create the bot you need. You can find a list of 14 tools here, including several that will allow you to create a chatbot to use with Facebook Messenger.

#2: Learn About Customer Behavior

One of the coolest things about artificial intelligence is something called machine learning. It’s what programmers used with the famous chess program, Deep Blue, that defeated chess champion Gary Kasparov.

Machine learning is something that can help you gather data about your customers based on their behavior and purchase habits. Basically, it’s like re-targeting with a kick. You can already target customers based on past purchases and behavior. Adding AI to the mix just means that you can gather more information and use it in new ways.

80% of marketers know that personalized content is more appealing to customers than generic content. Using AI tools like Convertize and Nudgify can help you tailor your web content to an individual visitor, providing them with the information and guidance they need.

#3: Provide Product Suggestions

One straightforward way to use chatbots to increase sales is to program your chatbots to make product suggestions when customers are shopping on your site.

This idea makes it possible for you to increase sales by letting customers who are engaged with your chatbots know about products they might not otherwise find. Basically, you’ll be turning your chatbots into personal shoppers for your customers.

A client who buys a set of cookware on your site, for example, could get a recommendation for a coordinated set of cooking utensils or even a cookbook or apron. The idea is similar to what Amazon does when they display the “People who bought this item also bought” links when you view a product on their site.

This type of programming is a bit more involved than a simple customer service chatbot, but it can pay off in increased sales.

#4: Improved Productivity

If all of your customer services are provided by employees at present, then adding AI to the mix can help you save their time – and give them more time to spend more time with customers who are at your place of business and ready to buy from you.

Think about it – if one of your sales staff must monitor social media messages or customer service tickets, they’re taking time away from customers who might need personal guidance to make a purchase.

Properly programmed, AI chatbots can deal with simple customer service requests by helping people check the status of an order, reset a password, or track a package. Your employees will spend less time on repetitive requests and more – at least in theory – with customers who are ready to buy.

At the same time, you’ll be improving your customers’ experience by giving them quicker service than they would get from an employee. And, if an employee does need to step in, your AI solutions can provide the information they need to provide top-notch service without asking the customer to repeat themselves.

#5: Respond to Customer Needs

Do you know what your customers want and why they want it? If you don’t – or if you’re only collecting detailed information from your customers sporadically – then you can use artificial intelligence to expand your knowledge of your customers and do a better job of giving them what they want.

Keatext is a tool that collects positive and negative customer feedback in real-time. Instead of waiting for someone to call with a complaint (or the occasional compliment) you can get the information you need immediately.

The benefit here is that you can adjust what you are doing to provide customers with the experience they want. If people are confused by your website’s menu or unclear how to check out, you’ll know about it and can fix problems as you identify them.

There might not be an immediate link between this kind of customer feedback and sales, but in the long run, it can make a big difference in your conversion rates and your bottom line. Monitoring what your customers think about your site or social media pages allows you to make the kind of incremental improvements that will result in more sales over time.

The Robots Are Here…

The bottom line is that artificial intelligence is here to stay. Big companies have latched on to it as a way of improving customer service, streamlining productivity, and increasing their sales. You don’t need to have a huge budget to take advantage of the benefits of AI – and by adopting it now, you can get a leg up on your competitors.
Is Your Website Optimization Getting the Job Done?

Is Your Website Optimization Getting the Job Done?

Your Google website ranking is undeniably important. In fact, research shows that more than half of Google’s traffic goes to the top three ranked websites, and approximately three-quarters of the traffic goes to sites listed on the first page of search results. How do they get on that first page? Here’s the secret:

Their sites are optimized to ensure that they get there.

I’m sure you have already known about Search Engine Optimization, but a lot of local businesses are, quite simply, not getting the job done. They’re focusing on outdated (read: keyword-centered) SEO methods, or else they’ve designed their own websites and missed out on some key opportunities to improve their Google rank.

That stops now. In this post, I’ll walk you through the must-have optimization techniques that will help your website get the lion’s share of traffic for your keywords.

Coding Tips for Optimization

You’re probably not an expert programmer, but with today’s easy-to-use site-building tools, you don’t need to be. However, that doesn’t mean that you can afford to ignore some basic coding issues on your website.

Metadata

Metadata is the first coding issue to address. Metadata includes two things: your title tag and meta description. Both items appear on Google’s SERP, so you need to get them right.

Let’s start with the title tag. Ideally, you want as much of your title as possible to appear on Google. If you shoot for a title tag that’s fewer than 60 characters. (Technically, it’s 600 pixels but that’s a little harder to measure.)

Your title tag should contain your most important keyword as close as possible to the beginning of the title. After that, think about your audience and write a title that’s likely to appeal to them.

The meta description is longer, usually about 155 characters including spaces. Its job is to provide a concise and compelling description of your page. It’s important to have a unique meta description for each page of your website, including blog entries.

Here again, use important keywords but don’t overdo it. You want to give readers a clear idea of what your page is about to make them want to choose your site over the others that are available.

Schema Markup

Next, you’ll want to make sure to include Schema markup on your site. Schema is a collaborative effort by Google, Yahoo, Microsoft, and Yandex. It’s designed to let search engines (and users) know what your website is all about.

For example, a reference to the word “avatar” might refer to:

  • A web ID that represents a user
  • The animated series Avatar: The Last Airbender or the film of the same name
  • The James Cameron film Avatar

Schema code provides context for the language you use on your site. Using it properly will ensure that your site displays properly and that the information you put on it can be understood.

Crawlability

The final coding issue to consider is the crawlability of your site. Google and other search engines send out bots to “crawl” your site – meaning that they check its navigability. Broken links and other issues can make it difficult or impossible for search engines to index your site properly and that can affect your search rank.

You can manually check your site and make sure to repair or remove broken links. You may also want to use a tool like RankSider to check your site’s crawlability.

Your Site’s Content and Optimization

When it comes to getting to the top of Google, your site’s structure and content have a lot to do with where you end up. While you can design your site to your liking, there are certain things you need to have if you want your site to do well.

  1. Global headers and footers will ensure that whatever page a user lands on, they’ll be able to find your home page and get basic information about your company. Your headers and footers should include basic information like your phone number, email address, and social follow buttons. The footer should also have hotlinks to the most important pages on your site.
  2. The About Us page may not contain a ton of keywords, but your site needs to have an awesome one to let people know who you are and what you do.
  3. The Contact Us page should let people know all the ways they can get in touch with you. That means you’ll need to include your address, phone number, email address, social pages, and directions to your office or store.
  4. Each service you provide should be on a dedicated page. Putting all your services on one page limits your SEO impact. You can target more keywords, both in your content and your metadata, if you give each service its own page.
  5. Finally, your site MUST be mobile-friendly. Ideally, you should use a template that’s mobile responsive and will adjust itself to display on any mobile device.

Including these five things on your site will maximize your SEO and ensure that Google’s algorithms give you the rank you deserve.

Web Design and Content

The design of your website might not play a direct role in SEO, but people will be more likely to visit (and revisit) your site if it looks good. That means that you’ll need to have:

  • A simple but memorable logo.
  • Compelling images that let people know what you do (and how you do it). Ideally, you should have original (not stock) images.
  • High-quality video.
  • Compelling written content that sounds natural, has a high degree of readability and uses keywords and LSI artfully. You don’t want your content to be overly repetitive. It should be easy to read and use plenty of white space.
  • Social share buttons make it easy for visitors to your site to share your content with their followers.
  • A click-to-call button is ideal if you want to make it simple for mobile customers to call you.
  • Reviews and testimonials are important. Having a live feed of your Yelp reviews might slow down your site, but you can put links to your pages on key review sites on your testimonial page.

Some companies add additional bells and whistles, but you don’t need to – and your site’s loading speed may be impacted by extras. Keeping it simple is the best way to attract traffic and engage the people who visit your site.

SEO is about more than keywords…

Your site may have qualities and pages that we haven’t listed here, but these are the basics. Doing a quick audit of your site can reveal opportunities for improvement – and make a big difference in your Google placement.

How to Tell Your Marketing Isn’t Working (and How to Fix It)

How to Tell Your Marketing Isn’t Working (and How to Fix It)

When you are running a small business, your marketing can make all the difference between a successful year and one that falls short of your goals. Of course, every business does their best to develop and execute dynamic marketing plans to drive customer conversions, however they can often fall short of the mark.

One of the biggest mistakes that companies make is failing to review their marketing strategy to see where exactly they are falling short. By performing regular reviews of your marketing plan, you can quickly identify when it is not working, leading to solutions that you implement right away.

Here are 5 tell-tale signs that your current marketing needs improvement, as well as the best fixes for each scenario. By objectively auditing your advertising performance, you can easily see the areas that need to be fixed, then come up with a new strategy to get your business back on track!

You aren’t getting qualified leads for your marketing campaigns

The goal of marketing is not to just get leads, but to get leads that will actually bring you new customers. If you recognize that a large number of your leads are people that are not actually interested in your products or services, then you are definitely doing something wrong.

By analyzing the type of people that call, email or visit your website, you can tell whether or not you are targeting the right people through your current marketing scheme.

The Fix: If your leads are not high quality and are not resulting in customer conversions, then it’s time to revisit your content and target demographic. Make a list of your ideal customer, including key traits such as age, location, gender, and income level, then tailor your marketing plan to directly target those people.

You do not have a consistent marketing strategy

Have a look back through your recent content and advertisements to look for continuity. If you notice that your social media posts, email blasts or sales materials do not all convey the same message, then you can be confusing clients.

You want your business to be represented in a structured manner that runs the gamut of the sales cycle: getting potential clients interested, cultivating leads, converting clients, then reselling. If you strategy doesn’t follow this pattern, then you may be missing out on vital elements of digital marketing.

The Fix: Put yourself in the perspective of a potential client. Draw out a roadmap of how you want to captivate somebody to be interested in what you offer, how you can guide them to becoming a client, a persuasive manner to close the deal, then a follow-up strategy to resell to them.

You are not differentiating yourself from the competition

Regardless of your industry, there is likely to be a wide range of competition that is also marketing to the same clientele. One of the biggest mistakes that businesses make is that they play it too safe, being afraid to truly draw attention to themselves by being unique.

If your marketing strategy is too generic, then you will simply be lost amongst the hundreds, potentially thousands of competitors that are offering similar products or services. This will not help you increase sales or grow your clientbase, but rather be a waste of your marketing budget and your resources.

The Fix: Pick a handful of businesses in your industry and have a look at their marketing campaigns. If you notice that yours are quite similar or see that most companies are doing the same thing, then make a list of ways that you can set yourself apart. From compelling organic content to the use of dynamic media such as videos, start adding innovative aspects to your marketing plan that nobody else is doing.

Searching your business does not bring favorable (or any) results

The whole goal of marketing is drawing eyes to your brand in a positive manner. By simple conducting some online searches for your business and relative terms, you are able to get a sense of how often potential customers see your company. If you aren’t on the first page of search results for your services or local searches, then it becomes exponentially harder to draw in new clients.

When you do find your business online, you also want to see what existing clients are saying about you. Checking Facebook, Google, and any industry-specific review sites for feedback is extremely important. Businesses that have a large number of positive reviews are far more likely to convert searchers into paying customers.

The Fix: If you notice that your business doesn’t appear in searches, it’s time to ramp up your SEO. From regular organic content to strengthening social media presence, you need to add new dimensions of marketing. If you are lacking reviews, reach out to your current customers by incentivizing them to add feedback on a variety of review sites.

You haven’t pre-sold to your customers

When you have clients contacting you or visiting your website, you want them to already know exactly what they want. They should be walking into your door ready to take you up on your latest offer or buy your newest product without you having to convert them.

If you find that potential customers are unaware of your products or need to be convinced to buy from you, then your marketing needs to ramped up. Marketing should not just begin the sales cycle, it should already have people in the mindset that they are ready to do business with you!

The Fix: You may need to be more direct in your advertising efforts, focusing on both informing and persuading people within first glance. Integrating some sales videos that highlight the benefit of what you offer and intensely pushing current promotions will give the clients a sense of urgency to act as fast as possible.

Turning your marketing strategy around

If you notice that one or more of these issues apply to your current situation, then there is no better time than the present to begin revamping your marketing plan.

Working with a professional marketing team can drastically increase the efficiency of your campaigns by driving customer conversions, maximizing ROI and reducing costs.

Click here to request your free marketing blueprint session to help fix any current issues and bring your company the business that it deserves!