Why Online Marketing Makes More Sense Than Ever
Consider the following consumer behavior:
- "70% of US households now use the Internet as an information source when shopping locally for products and services" (Kelsey Group)
- 31% of all Business Buyers turn to a Search Engine first when looking for a locally based product or service
- Product research and Comparison shopping happens online, but 67% of those purchases happen offline (Accenture)
Consider the following local consumer behavior:
- 43% of all searches on the Google network included a geographical identifier
- 86% of those people followed up with a phone call
- 61% of those people ended up making a purchase offline
- 84% of U.S. based Internet users performed local searches. or 129 million people, and were looking for local business
- Advertising spent for local search
- $3 Billion in 2008 (Lelsey Group)
- $13 Billion projected by yearend 2010 (Forbes)
For more than a decade, sales strategists have been advising businesses to take their marketing online. And since Google unleashed Local Searches in April 2009, more and more forward-looking companies have heeded this message.
However, many businesses still prefer traditional media such as TV, radio and newsprint. So while typical consumers might spend 40% of their media time surfing the Web, these companies might only be investing 5% or so of their marketing budgets on websites and other Internet Marketing promotions.
These businesses need to understand the market and accelerate their investments on Internet Marketing, especially during the downturn.
With traditional marketing systems continuing to decline (TV, Newspapers, Radio, etc.) successful businesses are turning to Internet Marketing to drive results.
Online Marketing Services
At WebYabber Marketing Inc., we offer a wide range of Internet Marketing services to help you reach your goals and target market. Our best work is accomplished when we are involved in a full online marketing campaign designed to reach your goals.
We can help you generate more leads and convert them using a combination of online marketing techniques that best fit your business:
- Website Analysis and Consultation Having a website that is "Search Engine Friendly" and user friendly is important. Our analysis will see if your site is working as hard for you as is should be.
- Website analytics - Understand where your leads come from, what pages they visited and how long they stated on your website is critical.
- Keyword research - Learn what potential customers are looking for, how often, and how to effectively reach and speak to them. All effective Internet Marketing revolves around the correct keywords.
- Search Engine Optimization (SEO) - Help your customers find you through higher search engine ranking.
- SEO copy writing - Good copy helps searchers find you and turns visitors into buyers.
- Website hosting and development - Create and maintain your site with techniques and technology that are efficient, broadly supported, and search engine friendly.
We emphasize the importance of tracking what is happening on your website. Who is visiting your website? How long are they staying? What pages are they looking at? Are they repeat visitors? How did they find you?
Without proper tracking, how can you tell if your Internet Marketing is actually working for you?
All of these are important questions that need to be asked and answered.
WebYabber Marketing Inc. Can Help Your Internet Marketing
One size does not fit all. That's why we take the time to learn about your specific business needs and goals. By understanding your business, your goals for it and what your future plans are, we will help you leverage the online marketing techniques that are most appropriate for your business.
Contact Us Now to find out how we can help you reach your goals.
Search Engine Optimization (SEO)
We can help you achieve better quality traffic and improved overall rankings in the natural organic non-paid portion of the search engines.
Online Marketing
We can help your website get Better Visibility = More Traffic = increased Sales. We can promote you site so that people searching for you can find your offerings.
Hosting & Development
Need a new website design or just some maintenance to spruce up your current website? We can handle this for you along with all your hosting needs.
Contact Us
If you would like to arrange a Website Analysis and Consultation, please use the link below to go to our Contact page.
